AES on MOIVO Talks: Building an Original Design Identity

Interior design is often understood through its final result: a completed residence, a hospitality space or a carefully composed interior. Behind that result, however, is a longer process shaped by experience, experimentation and a clear point of view.

Ayman and Ehab Sobhy, founders of AES, joined the MOIVO Talks Podcast for a conversation about their creative journey, the development of the studio and the principles that continue to shape its work.

Two Perspectives, One Creative Direction

AES was established through the shared vision of Ayman and Ehab Sobhy. Although each brings a different perspective to the creative process, their work is guided by one central direction.

Ideas are questioned, developed and refined through continuous dialogue before they become architectural decisions. Collaboration is not treated as a division of responsibilities, but as an exchange that strengthens the final concept.

Originality Beyond Visual Style

A distinctive design identity cannot be created by repeating the same colours, materials or visual gestures across different projects.

For AES, originality begins with understanding the individual character of each space. The studio considers its location, function, occupants and emotional intention before defining a creative direction.

This allows every project to develop its own atmosphere while remaining connected to the wider AES philosophy.

Creating Spaces with a Story

The MOIVO conversation also explored the importance of spatial storytelling.

A successful interior is not simply a collection of visually appealing elements. It is a sequence of experiences shaped by proportion, light, material, movement and art.

When these elements are developed as part of one narrative, the result becomes more than a designed environment. It becomes a space with a character that can be recognised and remembered.

Art as Part of the Architecture

Art remains central to the AES design process. It is considered from the beginning of a project rather than introduced as decoration after the architectural work is complete.

A painting, sculpture or commissioned installation can influence how a room is composed, where attention is directed and how the surrounding materials are selected. Art and architecture work together to define the emotional identity of the space.

Supporting Egyptian Design Talent

Ayman and Ehab also spoke about their belief in the ability of Egyptian designers, engineers, artists and craftspeople to create work with a strong regional and international presence.

For AES, supporting local talent is connected to a wider responsibility: creating work that demonstrates the strength, originality and potential of Egyptian design.

Beyond the Podcast

The MOIVO Talks appearance offered Ayman and Ehab an opportunity to discuss the thinking that exists behind the finished work of AES.

For AES, the conversation was not simply about presenting completed projects. It was about sharing a belief in originality, collaboration and the ability of art and architecture to create spaces with a lasting presence.