
Branding
Client
Rixance Menswear
Category
Branding
Role
Art Direction · Branding · Retail Concept
Year
2024
Position a new menswear label between premium contemporary and entry-level luxury, extending beyond clothing into a complete lifestyle.
We built a calm, confident identity and retail language around timeless silhouettes, premium materials, and sophisticated simplicity — every detail from fabric to finish considered.
A cohesive brand and spatial identity that empowers customers to dress confidently and effortlessly.
Rixance is designed to capture the essence of modern classic menswear through timeless silhouettes, premium materials, and a calm, confident identity. Positioned between premium contemporary and entry-level luxury, the brand blends traditional tailoring with a modern edge, extending beyond clothing into a complete lifestyle.
A refined bridge between traditional luxury tailoring and contemporary fashion, built for the modern man.
Versatile, distinctive pieces designed to work across business, social, and lifestyle settings without chasing trends.
Premium materials, sophisticated simplicity, and attention to detail in every piece, delivered with consistency.
A strong, cohesive identity that empowers men to dress confidently and effortlessly, backed by an elevated customer experience.





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Next Project
Commercial · 2023